It’s human nature. We do what we are good at or that we like doing. This is not always what our business needs from us. We avoid doing what we are not good at, don’t like doing, or don’t know how to do it easily. Often these are the very things our business needs us to do.
Write quarterly goals. Do not include goals you know you will accomplish. Write goals that your business needs to achieve its strategic objective and focus to accomplish.
Write monthly action plans. Do not include actions you know you will take. Write action plans for each month that push you out of your routine and comfort zone, that stretch you to focus intensely to make the changes your business needs you to make.
This is the difference between doing a job and leading a successful business. A successful business focuses on the right things.
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